We don’t start with what we do. We start with what you want.
Fractional CFO for SEA businesses ready to scale, raise, or exit
WHERE IS YOUR BUSINESS HEADED?
Sustain
Stable, cash-generating business
We make strong businesses stronger.
Tighten internal processes and financial discipline
Improve cost structure and visibility
Build systems that compound over time
Tap into SEA's best AI and digital talent to systemize what slows you down
Stability is built through control.
Scale
Grow revenue. Expand markets. Raise smart capital.
We build the financial engine behind your growth.
Enter the right markets — not just more markets
Build and validate new revenue streams
Strengthen unit economics and margins
Deploy capital with precision — not gut feel
Run fundraising processes — and build the financial narrative that closes them
Growth is designed, not chased — and capital follows.
Exit
Strategic exit - IPO, M&A, or secondary
We don’t wait until the end. We start with the exit.
Map and engage potential acquirers or investors before you need them
Position your financials and story for maximum valuation
Build a deal-ready data room, audit trail, and clean cap table
Navigate shareholder, board, and advisor dynamics through the transaction
You build towards an outcome — not hope for one.
Strategic Financial Services
Your strategic finance partner — embedded in your business, aligned to your outcome.
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For founders who need a specific outcome, fast
Starting from RM12,000 per project.
We support focused projects where clarity, structure, or capital readiness is required.
Typical engagements include:
Financial modelling & projections
Pitch deck & investor narrative
Valuation & deal structuring
Market research & expansion strategy
Capital readiness audit
What this really means:
We come in, solve the problem, and set you up properly. Not just deliver files.We go deep into your financials — and come back with a clear path forward.
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For founders building towards something bigger
Engagement scope and pricing are tailored to your business stage and needs.
We work alongside you as your strategic finance partner, aligning your business with your direction (exit, growth, or sustainability).
What we do together:
Financial strategy & planning
Cashflow and budgeting
Ongoing financial modelling
Unit economics & margin tracking
Investor reporting & capital strategy
Preparation for fundraising or exit
In plain terms:
We don’t sit outside your business.We operate with you.
Who We Are
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We are operators and investors at heart.
CFO Lab is built by a team with backgrounds across venture capital, advisory, and on-the-ground operations — not just finance.
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We believe Southeast Asia is not short of good businesses.
It is full of:
Cash-generating SMEs
Second-generation companies
Operators with strong fundamentals
But many of these businesses:
Are not structured for growth
Are not ready for capital
Lack the network and structure to access the right capital
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We bridge that gap.
We work with businesses to:
Build investor-ready financials and reporting
Define a clear strategy with the numbers to back it
Prepare them for capital, expansion, or exit
WORK IN THE FIELD
Real engagements. Real outcomes.
Partnered with AWS to embed as fractional CFO across 30 manufacturing companies under FMM — driving digitalization from the inside.
AWS & FMM - 2026Introduced Central Kitchen to Aeon CVC — opening the door to strategic investment and a structured path to exit.
Fundraising & Exit PlanningFeatured speaker at the CGC x Sunway AKPK Forum — on building financial strategy for growth-stage businesses.
Outcomes
F&B · Fundraising & Exit Planning
Structured financials and investor narrative for an early-stage F&B operator.
Raised RM500,000 angel round. Cut food wastage from 36% to 14% within 6 months. Introduced the founder to a strategic acquirer.
Retail & E-Commerce · Financial Systems
Identified highest-ROI improvements across sales operations and internal reporting.
Built a real-time sales dashboard and forecasting tool — replacing guesswork with decisions backed by live data.
Agri-Trade · M&A & Exit Planning
Prepared a vegetable trading company for acquisition — managing the full process from financial structuring to buyer negotiations.
Project Finance · Pitch Deck & Financial Modelling
Built pitch decks and financial models for two distinct projects: a cloud kitchen-to-hawker expansion and an LPPSA army accommodation development.
Delivered investor-ready materials that structured the capital raise and defined the path to funding.
Strategic Finance · SpeakingPower Up Your Capital Call
Lock in a 30-minute strategy session with a senior advisor. Leave with decisive next steps.
monthly vc hangouts
We run the monthly KL VC Hangout — bringing together investors and founders from across SEA. If you're looking to get in the room with the right people, this is it.
Have a Challenge?
Tell us where you want to go. We'll map the path.